Southtown is dedicated to fostering community collaborations and partnerships while creating a cultural shopping destination and catalyst for public art in a private space. Our public mural projects are one way we are demonstrating our commitment to the arts and culture in our neighborhood. By establishing a visual public presence, we hope that the community will join us in investing in the Sandy’s future.
Always keen to push the boundaries of innovation, INSA has gained a huge following for his work globally, which he continues to expand through experiments with social and digital media. An important facet of INSA’s practice is ‘GIF-ITI’, a term the artist coined when he began to create the first ever GIF animations of graffiti work; a labour-intensive process requiring the artist to repaint an entire wall by hand several times.
The Shops at South Town partnered with Salt Lake Lettering Club to design and execute this 700 square foot mural located inside near the center’s new Atrium. The design was inspired by Utah’s state motto of “Industry” and required five weeks to complete involving over 50 local participants.