Category Archives: Press Room

Pacific Retail reimagines retail-led mixed-use assets to build communities

Pacific Retail Capital Partners has adopted a rie-shot strategy to source value-added investment opportunities in retail, a sector that has underperformed in recent years compared to other sectors due to a major structural change in the overall supply chain.
“Retail is not for the faint of heart. It’s a challenging business,” said Steven Plenge, a managing principal at Pacific Retail. “But there’s a lot of capital from institutional players that are starting to say, ‘these are very attractive returns on a cash-on-cash basis and on a risk-adjusted basis, we should seriously look at this.’”
Rental rates are up 5.4% since last year for retail assets and vacancy rates remain below 5%, according to JLL.
Pacific Retail, which has acquired over 11-million-square-feet in retail assets totaling $1.5bn since its inception in 2007, wants to acquire well-located properties at discounted prices alongside its clients such as JP Morgan, BlackRock, UBS, Goldman Sachs and Silverpeak.
The operating partner acquires large, institutional-quality retail-led properties that are either in and/or near major metropolitan areas and transforms them into mixed-use experiential centers. Pacic Retail invests in areas such as Chicago, Denver, Salt Lake City and San Jose, Plenge told REFI US. “The smaller
https://refi.global/us/business-strategy/pacific-retail-reimagines-retail-led-mixed-use-assets-to-build-communities/
Pacific Retail reimagines retail-led mixed-use assets to build communities – REFI US – REFI US
markets we tend to stay away from for obvious reasons – you don’t have the employment growth and population growth that’s associated with the bigger metro areas,” he added.
The California-based company is predominantly focused on revitalizing the mall experience to maximize profitability and bring value to communities. For example, Pacific Retail spends on average, $1-$1.5m on upgrading restrooms. “We have a family restroom program where we’ve got play areas that we spend money on finding the right mix of toys, games and experiences for our customer,” said Najla Kayyem, senior vice president at Pacific Retail.
“WiFi is another very big amenity,” Kayyem added. “We’re able to leverage that and collect data to retarget and remarket to people based on what they’re looking for and curate specific events or programs for them.”
Pacic Retail spends a lot of time identifying what is important to the community, said Plenge. “There are hundreds of thousands of people within a ve- to 10-mile radius and what we do aect those people,” he added.

MAGICAL CHRISTMAS IN THE WIZARDING WORLD RETURNS TO UTAH ONE LAST TIME!

Award-winning Harry Potter themed retail experience produced by GES Events returns November 1 to The Shops at South Town in Sandy, Utah

SANDY, Utah (Sept. 30, 2019)Back for a final year, Warner Bros. Consumer Products (WBCP) and GES Events will offer Christmas in the Wizarding World, the family-fun Harry Potter-themed retail experience one last time. The seasonal store will open at The Shops at South Town on November 1, 2019 at 11 am!

Christmas in the Wizarding World is reminiscent of the setting and atmosphere of a wintry Hogsmeade village featuring a specially curated selection of Wizarding World merchandise. The engaging shop offers an extensive wand assortment, and film-inspired window displays. Key features of the experience include:

  • A wide selection of Harry Potter and Fantastic Beasts and Where to Find Them™ merchandise including: specially designed holiday ornaments, Bertie Bott’s Every-Flavour Beans and Chocolate Frogs, fan-favorite plush owls, wands, jewelry and branded collectibles
  • Shelves filled with hundreds of precariously stacked Ollivanders™ wand boxes
  • Photo opportunities, featuring a selection of background options from the Wizarding World
  • Quaffle Toss activity where guests can practice their Quidditch skills
  • Animated windows throughout the retail experience that will bring the iconic shops from the films to life

“We are thrilled to be bringing back the magic of Christmas in the Wizarding World for friends and families to discover here at The Shops at South Town,said Heather Nash, marketing manager at The Shops at South Town. “We want all the Harry Potter fans to enjoy Christmas in this unique and memorable way.”

“We are honored to collaborate with a talented group of people and companies in creating this incredible experience for our guests,” said Najla Kayyem, senior vice president of marketing at Pacific Retail Capital Partners, the owner and operator of The Shops at South Town.

“What could be more special than celebrating the holidays the wizarding way? GES Events is delighted to continue the tradition with Christmas in the Wizarding World, here at the Shops at South Town,” said Dan Hilbert, executive vice president, GES Events.

Shoppers and Harry Potter fans can experience Christmas in the Wizarding World November 1 through January 6, 2020.

Pacific Retail Wins THREE MAXI AWARDS at ICSC 2019 Global Awards CEREMONY

LOS ANGELES, Ca. – (May 20, 2019) – Pacific Retail Capital Partners (PRCP) based in Los Angeles, CA was honored with several awards of distinction during the 2019 Global Awards sponsored by the International Council of Shopping Centers (ICSC). The ICSC Global Awards Program, held in Las Vegas at RECon, the world’s largest retail real estate convention, recognizes the retail real estate industry’s most innovative events, programs, and technologies that add value to shopping centers and companies across the country.

The shopping centers in the PRCP portfolio that utilized a myriad of resources to re-energize centers, drive traffic, increase sales and give back to their respective communities, and were recognized as a MAXI finalists include Paseo Nuevo in Santa Barbara, CA; Eastridge Center in San Jose, CA; The Shops at South Town in Sandy, UT; Galleria White Plains in White Plains, NY; Yorktown Center in Lombard, IL; and Northpark in Jackson, MS. “I have the distinct honor of collaborating with a talented group of people and companies to take Pacific Retail to the next level and create impressionable experiences for our guests, while continuing to push the envelope in the industry”, said Najla Kayyem, Senior Vice President of Marketing, who accepted the awards on behalf of PRCP.

Three Pacific Retail centers took home three MAXI awards – one gold and two silver awards – recognizing the properties’ programming as the best in class across all centers and companies in both the United States and Canada.

With the power of innovation, leadership, and teamwork, PRCP was the recipient of the following awards:

Gold MAXI Award in the category of Impact for shopping centers more than 500,001 square feet: Aloha Winter Rollerland – The Aloha Roller Rink was a staple of the San Jose, CA community from the 70s until 2014 when sadly, it shuttered. Eastridge Center, which was fully-renovated in 2018 and was once home to an ice rink through the 70s as well, is constantly evaluating experiences they can offer to the community. With a vacant Sports Chalet box and an approaching holiday 2018 season, they excitedly explored the idea of bringing the famed roller rink back as a holiday pop-up experience. The new Aloha Roller Rink opened at Eastridge with much success in November 2018 and – after an outstanding continued local response – will remain open for patrons to enjoy throughout 2019. Offering theme nights, free lessons, mommy and me events and more, this go-to destination offers the nostalgic community an updated classic while driving redevelopment awareness, center traffic, sales, and a healthy rent.

Silver MAXI Award in the category of Innovation for Shopping Centers more than 500,001 square feet: The Shops at South Town Murals – The Shops at South Town completed an interior renovation in 2017, however the exterior façade was left bare of improvements. With limited ownership funds, the team enacted a creative solution to involve their city council. Envisioning exterior blank walls as an opportunity to cultivate the arts, the team garnered the city’s partnership to fund a public art program. The $85,000 contribution began what is now an ongoing city-funded arts initiative. Activating walls with art created synergy between the center’s picturesque backdrop and the urban-meets-mountain renovation theme. Featuring three artists, the murals serve as a tangible touch point inspiring lasting community engagement.

Silver MAXI Award in the category of Revenue for Shopping Centers more than 500,001 square feet: Humana Partnership: Yorktown Center secured a multifaceted year-long partnership with national healthcare agency, Humana. The business development deal generated thousands of dollars in new revenue in 2018 totaling 30% of the business development budget. The partnership included onsite activations, advertising domination in Center Court, and sponsorship of the “Heart & Sole” center walking club. Humana activated Center Court with weekly events including fitness classes, seminars, health checks and games that added experiential value, traffic, and sales. The partnership proved extremely valuable to Humana who renewed the partnership for 2019.

“We are fortunate to not only have some of the most passionate and talented marketing people in the industry on our team, we also have an incredibly savvy group of investors who partner with us to execute these award-winning initiatives,” said Gary Karl, Chief Operating Officer for PRCP.

About Pacific Retail Capital Partners

Pacific Retail Capital Partners (PRCP) is one of the nation’s premier retail operating groups of large open-air centers and enclosed malls, with more than $1.8 billion in retail assets presently under management in the United States. Based in Southern California, PRCP provides end-to-end sourcing, assessment, underwriting, valuing, developing, and asset management of retail real estate with a proven track record of repositioning retail properties. PRCP strategically manages over 11 million square feet of regional malls and open-air lifestyle centers. The Executive team has over 150 years of collective real estate expertise with deep experience in leasing, marketing, operations, design, development, investment, and finance. With a keen focus on enhancing the value and quality of its growing portfolio, PRCP is dedicated to creating a unique, strategic vision for each property and exceeding the highest expectations of retail investors, retailers, and consumers. To learn more visit www.pacificretail.com or follow us on social media at:

Facebook: pacificretailcapitalpartners

Instagram: @PacificRetail

About ICSC

The International Council of Shopping Centers (ICSC) is the world-wide trade association of the shopping center industry and serves the global retail real estate community. Their 70,000+ member network provides over 100 countries with invaluable resources, connections and industry insights, and work together to shape public policy. For more information about ICSC visit www.icsc.org.

The Shops at South Town wins national MAXI award for interior and exterior art

SANDY, Utah (May 23, 2019) – This week the Shops at South Town was recognized nationally with a Silver MAXI award for their public art program that resulted in transformative murals on the exterior and interior of the center. These murals incorporated the talents of local, national and international artists. Download video and photos of the art and artists completing #SouthTownMurals.

The center received this award Sunday during the 2019 Global Awards sponsored by the International Council of Shopping Centers (ICSC). Pacific Retail Capital Partners (PRCP), of which The Shops at South Town is part, received three MAXI awards. The MAXI Awards showcase the retail real estate industry’s most innovative events, programs and technologies that add value to shopping centers and companies across the country. The awards ceremony was held in Las Vegas at RECon, the world’s largest retail real estate convention.

“I have the distinct honor of collaborating with a talented group of people and companies to take Pacific Retail to the next level and create impressionable experiences for our guests, while continuing to push the envelope in the industry,” said Najla Kayyem, Senior Vice President of Marketing.

The Shops at South Town completed an interior renovation in 2017, however the exterior façade was left bare of improvements. Envisioning exterior blank walls as an opportunity to cultivate the arts, The Shops at South Town collaborated with Sandy City to fund a public art program. The initial $85,000 contribution began what is now an ongoing city-funded arts initiative.

“At The Shops at South Town we use a myriad of resources to re-energize the center, drive traffic, increase sales and give back to our amazing community,” said Marketing Manager Heather Nash, who accepted the award.

With a dedication to fostering community collaboration and partnerships, The South Town Mural Project commenced with a call for local and world-renowned artists to reimagine blank exterior and interior walls into transformed, expansive murals. Local and national and international artists were selected to create timeless, eclectic pieces that resulted in a stunning collection of outdoor and indoor murals.

“By establishing a visual public presence from the street as well as within the center, The Shops at South Town has engaged the community in celebrating art,” said Nash. “And we hope to further solidify the center as a cultural hub and catalyst for public art in a private space.”

Utah state motto inspires 700-square-foot mural at The Shops at South Town

Mural completion celebrated with artist signature signings and public calligraphy class

WHAT: The Shops at South Town partnered with Salt Lake Lettering Club to design and execute the newest mural addition to the center. The new mural is 700 square feet and located inside near the center’s new Atrium. The design was inspired by Utah’s state motto of “Industry” and required five weeks to complete involving over 50 local participants.

As part of Saturday’s festivities, The Shops at South Town will officially celebrate the mural’s completion. Club members will sign their portions of the mural Saturday. After the signing attendees are invited to try their hand at fun lettering designs alongside club members, using example worksheets and lettering tools provided by Salt Lake Lettering Club. This event is free and open to the public.

WHEN, MEDIA AVAILABILITY: March 9, 2018 at 12:00 – 2:00 p.m.

WHERE: The Shops at South Town, 10450 State St. #2320, Sandy, UT 84070

*Event is happening inside near the center’s new Atrium

WHO:

  • Heather Nash, The Shops at South Town Marketing Manager
  • Danelle Cheney, Salt Lake City Lettering Club President

VISUALS

HomeGoods opens Saturday with family fun activities at The Shops at South Town

New shops, food & fun coming to Sandy this year

SANDY, Utah (March 6, 2019) – Located on the west side of The Shops at South Town, HomeGoods opens its doors this Saturday, March 9 at 8:00 a.m. The store is 21,638 square-feet and will be the 7th HomeGoods in the Salt Lake City market. To celebrate The Shops at South Town will host free, family fun activities on Saturday from 11 a.m. – 2 p.m. Activities will be located at Atrium Court and include:

11 a.m. – 2 p.m.    Free canvas painting hosted by Easely Art Studio, all the art supplies are included.

11 a.m. – 12 p.m.  Free design advice and Jennifer Bryant meet-and-greet of Jen Bryant Design @Jenbryantdesign.

11 a.m. – 2 p.m.    Free face painting for children.

11 a.m. – 1 p.m.    Enter to win a $500 HomeGoods shopping spree, given away at 1:30 p.m. from the atrium stage. *18 years or older, 1 entry per person, must be preset to win.

12 – 2 p.m.            Free calligraphy classes by Salt Lake Lettering Club. Salt Lake Lettering Club just finished a 700-square-foot mural in the new atrium. There will be a mural signing and free lettering tutorials with take home worksheets.

“We are thrilled to welcome HomeGoods and know our customers will love shopping their unique and international home fashions,” said Marketing Manager Heather Nash. “HomeGoods opening is the beginning of many exciting offerings coming to the center this year.”

Along with the addition of HomeGoods, The Shops at South Town is excited to announce new retail, dining, entertainment and fitness options coming to the center, listed below.

HomeGoods

HomeGoods offers an ever-changing selection of home fashions from around the world. The average HomeGoods store receives several deliveries per week, with each delivery containing thousands of items. To learn more visit https://www.homegoods.com or follow them at https://www.facebook.com/Homegoods/

Illy Café

Illy is celebrated the world over as the pinnacle of what coffee can be. Customers can choose from ground espresso and moka, creamy cappuccino, cold brew among others. Learn more at https://www.illy.com/en-us/shop/

MidiCi

MediCi offers Neapolitan pizzas, antipasto, burrata cheese dishes, salads, gelato and Nutella© calzones. Everything is made with fresh, natural, high-quality ingredients. To learn more visit www.mymidici.com/ or follow them at www.facebook.com/midici/

Sbarro

Sbarro is a favorite Italian eatery coming to The Shops at South Town. Their New York style pizza is just one of the many menu items for customers to choose from. The Roman Pizza provides thick, Sicilian-style crust, hand-crushed Roman sauce, freshly shredded 100% Whole Milk Mozzarella, and favorite toppings. Customers can also choose fresh salad, pastas or breadsticks. Learn more at https://sbarro.com/.

New Play Area at The Shops at South Town

Guests can now enjoy the newly completed play area with over 1,000 square feet of fun. The new play area is located on the upper level fountain court.

Luv 2 Play

Luv 2 Play offers a variety of engaging activities suitable for kids of all ages including an indoor playground, an arcade and a soft climbing wall. There are kinetic sand tables and even an imagination station for young ones to become doctors, hairdressers and grocery store shoppers. Parents can take a break in the Relax Area equipped with free wifi, coffee and more. To learn more visit https://luv2play.com/

Christmas In The Wizarding World, Returns to The Shops at South Town in Utah

Harry Potter themed retail experience opens today

Harry Potter film actor, Oliver Phelps, to visit November 7

SANDY, Utah (November 1, 2018)Back by popular demand, Warner Bros. Consumer Products (WBCP) and GES Events will once again offer Christmas in the Wizarding World, the family-fun Harry Potter-themed retail experience. The seasonal store opens today at The Shops at South Town and will stay open through January 21, 2019.

To celebrate the return of Christmas in the Wizarding World, Oliver Phelps who played George Weasley in the Harry Potter films, will visit The Shops at South Town on November 7. Fans are invited to attend a Q&A session at 7p.m. and several lucky fans will have the chance to attend a meet-and-greet. For more details on the Q&A, and to learn how to win a chance to attend the meet-and-greet, visit www.shopsatsouthtown.com.

 

Harry Potter Retail Experience Hours:

Monday through Saturday 11 a.m. – 8 p.m.

Sunday noon through 6 p.m.

 

Christmas in the Wizarding World is reminiscent of the setting and atmosphere of a wintry Hogsmeade village featuring a specially curated selection of Wizarding World merchandise. The engaging shop offers an extensive wand assortment, film-inspired window displays and an enhanced green screen experience, among other interactive elements. Key features of the experience include:

  • One-of-a-kind merchandise from the highly anticipated film Fantastic Beasts: The Crimes of Grindelwald, which hits theaters November 16, 2018
  • A wide selection of Harry Potter and Fantastic Beasts and Where to Find Them™ merchandise including: specially designed holiday ornaments, Bertie Bott’s Every-Flavour Beans and Chocolate Frogs, fan-favorite plush owls and nifflers, wands, jewelry and branded collectibles
  • Shelves filled with hundreds of precariously stacked Ollivanders™ wand boxes
  • Photo opportunity, featuring a selection of background options from the Wizarding World
  • Quaffle Toss activity where guests can practice their Quidditch skills
  • Animated windows throughout the retail experience that will bring the iconic shops from the films to life

Christmas in the Wizarding World gives fans and shoppers a magical Harry Potter themed experience,” said Robin Stapley, vice president of design and creative, GES Events. “The Shops at South Town is the ideal place in Utah for this holiday retail experience.”

“Building on last year’s debut, we are bringing back even more magical discoveries for this year’s Christmas in the Wizarding World,” said Heather Nash, marketing manager at The Shops at South Town. “We look forward to opening the doors to friends, families and fans to enjoy this unique and memorable holiday experience.”

After last year’s successful debut, Christmas in the Wizarding World was recognized with a MAXI Award during the 2018 Global Awards sponsored by the International Council of Shopping Centers (ICSC). The MAXI Awards showcase the retail real estate industry’s most innovative events, programs and technologies that add value to shopping centers and companies across the country. Read more here.

“It’s phenomenal to collaborate with a talented group of people and companies in creating this incredible experience for our guests,” said Najla Kayyem, senior vice president of marketing at Pacific Retail Capital Partners, the owner and operator of The Shops at South Town. “We look forward to welcoming this year’s returning Wizarding World and all of the magic it promises.”

 

MEDIA CONTACTS

The Shops at South Town                                       Warner Bros. Consumer Products

Heather Nash                                                              Stephanie Clark

Marketing and Business Development Manager       Director, Public Relations

+1 (801) 232-8560                                                      +1 (818) 954-7308

hnash@shopsatsouthtown.com                                 stephanie.clark@warnerbros.com

 

GES Events

Lea Antonio

Director, Marketing

+1 (818) 638-5949

lantonio@ges.com

 

About the Harry Potter Series

Since 1997, the world has been captivated by the magic of the Harry Potter stories from J.K. Rowling. When Harry Potter learns on his eleventh birthday that he is, in fact, a wizard – he is quickly swept up into the spellbinding world of Hogwarts School of Witchcraft and Wizardry alongside new best friends, Ron Weasley and Hermione Granger. As the three friends get to grips with Levitation Charms and the rules of Quidditch, one of the darkest wizards of all time, Lord Voldemort, returns to threaten the very future of the wizarding world.

The trio must summon all the courage they can for their extraordinary journey from finding the Philosopher’s Stone, battling Basilisks, to turning back time and the terrifying trials of the Triwizard Tournament. The discovery of a devastating prophecy and a perilous hunt for Horcruxes lead them to face the Dark Lord himself when Harry and his friends must fight to save Hogwarts and the entire wizarding world.

About The Wizarding World

More than two decades ago, a young Harry Potter was whisked onto Platform 9¾ at King’s Cross Station, and readers everywhere were swept along with him into a magical universe, created by J.K. Rowling.  In the years since, the seven Harry Potter bestsellers have inspired eight blockbuster movies, an award-winning stage play, and, more recently, the successful start of the Fantastic Beasts five-film franchise.  People of all ages have been enthralled by these extraordinary adventures, set within an ever-widening shared universe, inspired by the vision of J.K. Rowling.

For today’s growing worldwide fan community, and for generations to come, the Wizarding World brand welcomes everyone to explore more of this magical universe—past, present and future. The Wizarding World brand also provides fans with an instant, trusted kite-mark of quality and authenticity.

About Fantastic Beasts: The Crimes of Grindelwald

Warner Bros. Pictures’ “Fantastic Beasts: The Crimes of Grindelwald” is the second of five all new adventures in the Wizarding World™ created by J.K. Rowling. At the end of the first film, the powerful Dark wizard Gellert Grindelwald was captured by MACUSA (Magical Congress of the United States of America), with the help of Newt Scamander. But, making good on his threat, Grindelwald escaped custody and has set about gathering followers, most unsuspecting of his true agenda: to raise pure-blood wizards up to rule over all non-magical beings. In an effort to thwart Grindelwald’s plans, Albus Dumbledore enlists his former student Newt Scamander, who agrees to help, unaware of the dangers that lie ahead. Lines are drawn as love and loyalty are tested, even among the truest friends and family, in an increasingly divided wizarding world.

The ensemble cast is led by Eddie Redmayne, Katherine Waterston, Dan Fogler, Alison Sudol, Ezra Miller, Zoë Kravitz, Callum Turner, Claudia Kim, William Nadylam, Kevin Guthrie, Carmen Ejogo, Poppy Corby-Tuech, with Jude Law and Johnny Depp.

“Fantastic Beasts: The Crimes of Grindelwald” is directed by David Yates, from a screenplay by J.K. Rowling. The film is produced by David Heyman, J.K. Rowling, Steve Kloves and Lionel Wigram. Tim Lewis, Neil Blair, Rick Senat and Danny Cohen serve as executive producers. Opening on November 16, 2018, the film will be distributed worldwide in 2D and 3D in select theatres and IMAX by Warner Bros. Pictures.

About The Shops at South Town

The Shops at South Town is one of Utah’s largest shopping destinations with nearly 1.3 million square feet of retail space. It includes the property’s two-level, 996,000-square-foot enclosed regional mall anchored by Macy’s, JC Penney and Forever 21 and the adjacent 312,000-square-foot Marketplace with retailers like Target, Barnes & Noble and Buy Buy Baby. Extensive renovations completed in 2017 modernized the center’s interior and exterior with picturesque windows, sleek wood and stone accents and a variety of comfortable seating areas. Renovations also included unique digital enhancements: six digital directories with touchscreen technology, 13-foot by six-foot, ultra-high-resolution interactive children’s play wall and a massive multi-media wall display featuring movies, sporting events and other entertainment options. The Shops at South Town is owned and operated by Pacific Retail Capital Partners. Visit us online at www.shopsatsouthtown.com, Facebook: www.facebook.com/theshopsatsouthtown, Twitter: @ShopSouthTown, Instagram: #shopsouthtown

About Pacific Retail Capital Partners

Pacific Retail Capital Partners (PRCP) is one of the nation’s premier retail operating groups of large open-air centers and enclosed malls, with more than $1.3 billion in retail assets presently under management in the United States. Based in Southern California, PRCP provides end-to-end sourcing, assessment, underwriting, valuing, developing, and asset management of retail real estate with a proven track record of repositioning retail properties. PRCP strategically manages over 9.5 million square feet of regional malls and open-air lifestyle centers. The Executive team has over 150 years of collective real estate expertise with deep experience in leasing, marketing, operations, design, development, investment, and finance. With a keen focus on enhancing the value and quality of its growing portfolio, PRCP is dedicated to creating a unique, strategic vision for each property and exceeding the highest expectations of retail investors, retailers, and consumers. To learn more visit pacificretail.com or follow social media at: Facebook:https://www.facebook.com/pacificretailcapitalpartners/

Instagram: @PacificRetail

About GES Events

GES Events is part of GES, a Viad Corp (NYSE: VVI) company, and a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event registration services – all with an unrivaled global reach. GES partners with leading shows and brands, including Warner Bros. Consumer Products, Spring Fair Birmingham, MAGIC, and CONEXPO-CON/AGG and IFPE. GES’ National Servicenter® has been recognized with certification under the J.D. Power Certified Contact Center Program℠ for the past ten years, and for the ninth year in a row, Ad Age has named GES as one of the Nation’s Largest Experiential/Event Marketing Agency Networks. For more information visit www.ges.com.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, J.K. Rowling’s Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi (opening 2018). With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

FANTASTIC BEASTS: THE CRIMES OF GRINDELWALD characters, names and related indicia are © & ™ Warner Bros. Entertainment Inc. Publishing Rights © JKR. (s18)

Extended application deadline for artist interested in creating 3,263 square foot outdoor mural

Mural coming to the exterior of The Shops at South Town in Summer 2018

SANDY, Utah ​(February 27, 2018) – The Shops at South Town in partnership with Sandy City seeks a local artist to be at the center of the South Town Mural Project. One lucky artist or artist team will be granted the opportunity to create a 3,263 square foot mural on the exterior of the State Street entrance wall, with all expenses paid. Interested artists are invited to apply HERE by March 31, 2018. Guests of the center and the community will enjoy the outdoor gallery upon the project’s completion in May 2018. “The opportunity to partner with a local muralist to create an unparalleled public art piece is very special,” stated Najla Kayyem, Senior Vice President of Marketing for Pacific Retail Capital Partners. “Art truly can transform perceptions, fuel urban revitalization and become an economic stimulus.”

In partnership with Sandy City and as part of The Shops at South Town’s comprehensive exterior improvement plan, the South Town Mural Project will create a public art piece reflecting the spirit of Utah and the The Cairns project. Promoting engagement and visibility, the project invites artist applicants to extend the city and center’s shared vision celebrating the community and beauty of The Shops at South Town’s location as base-camp to the Wasatch Mountains.

“With this mural, we will replace a dull wall with positive and vibrant art… transforming it into a canvas with a distinctively ‘local’ feel,” said Kayyem. “It’s my hope that the South Town Mural Project will not only make a blank wall come to life, but also bring the community together.”

Pacific Retail Capital Partners recently completed the world’s largest collection of outdoor murals on a shopping center at Eastridge in San Jose, California. The project features four unique murals by four different artists, spanning 20,000 square feet of exterior space. Upon completion, video recaps demonstrating the breadth of the project were released and can be seen HERE. Exceeding expectations at Eastridge, Pacific Retail Capital Partners is excited to continue the initiative by partnering with the city to realize it’s success here in Sandy.

A qualified artist or artist team who can (1) demonstrate artistic excellence, (2) complete the project on time, and (3) complete the project within the budget allotted, are strongly encouraged to apply. To be considered, all artist applicants must be at least 18 years of age and currently reside in Utah. For further information and to apply, please review and submit all fields of the application online and available HERE.

The Shops at South Town seeks artist for 3,263 square foot public art installation

Mural project coming to the exterior of The Shops at South Town Spring, 2018

SANDY, Utah (January 16, 2018) – The Shops at South Town seeks a local artist to be at the center of their South Town Mural Project. One lucky artist will be given the opportunity to create a 3,263 square foot mural on the exterior of State Street entrance wall, all expenses paid. Interested artists are encouraged to apply at shopsatsouthtown.com/artists-mural-application by February 20, 2018 to be considered. Customers and community will enjoy the outdoor gallery by Spring of 2018.

“The opportunity to partner with a local muralists to create an unparalleled public art piece is very special,” said Najla Kayyem, Senior Vice President of Marketing for Pacific Retail Capital Partners, parent to the San Jose Center. “Art truly can transform perceptions, fuel urban revitalization and become an economic stimulus.”

As part of an overall exterior improvement plan at The Shops at South Town, this project will create a piece of public art to reflect the spirit of Utah and the Carins project. Like with previous renovations, the center seeks an artist who can continue their vision of celebrating the community and beauty of the Wasatch Mountains foothills.

“With this mural, we will replace a dull wall with positive and vibrant street art in a distinctively ‘local’ feel,” said Kayyem. “It’s my hope that the South Town Project will not only make a blank wall come to life, but also bring the community together.”

Pacific Retail Capital Partners recently completed the world’s largest collection of outdoor murals on a shopping center, at Eastridge, in San Jose, California. The project included four unique murals from four different artists and covered 20,000 square feet of exterior space. Once completed a few recap videos were released, demonstrating the depth and breadth of the project seen here. With the success at Eastridge, Pacific Retail Capital Partners are excited to continue the success here in Sandy.

Qualified artist or artist team who can (1) demonstrate artistic excellence while (2) completing the project on time and (3) completing the project within their budget, should apply. All artists, at least 18 years old and residing in Utah, who are interested may apply. Please see the application website for further information and policies.

To Apply:

  • Mural Application found here. Note, all required components must be in a digital format for submission.
  • Create and upload video highlighting why you should be chosen. And the best video submission will receive $500.
  • Submit proposed budget including the artist(s) fee, supplies, travel-related expenses, and other associated costs including insurance.
  • Submit previous work as well as references.

The ‘Space’ Age Of Retail – Integrating Technology into Today’s Shopping Center

Tally provides shelf auditing and analytics solutions for retailers. Tally can ensure products are always appropriately replenished, displayed in the ideal location and with the correct pricing.

Tally provides shelf auditing and analytics solutions for retailers. Tally can ensure products are always appropriately replenished, displayed in the ideal location and with the correct pricing.

It was not so long ago that the actual merchandise was the focal point of most malls and shopping centers throughout the country. Technology, social media and the rise of a new generation have changed that focus. Or, at least, altered that focus, blurring the lines between products and services, retail and entertainment and ecommerce and bricks and mortar. Nowadays, shopping centers and the store brands that inhabit them must be much more. In fact, many are now tasked with being all things to all people. They can babysit your kids, act as your personal shopper, tell you which parking space is open, deliver your purchase to your front door, provide you with items that might complement your purchase and so on.

While there are a variety of very creative, well-informed and innovative people behind all of these new and emerging services, most of them have come to fruition through the use of technology. Yes, the term once reserved for the computer science, engineering and medical fields has now become a premier commodity — rivaling that of even the merchandise — in the shopping centers of America. Though the actual blueprint for the next wave of retail real estate remains to be seen as many initiatives are still in their infancies, we can obtain a solid glimpse of what may be to come by surveying what already is.

 

I, ROBOT

The Jetsons may have gotten it right after all. Last year saw the deployment of multi-functional robot assistants who can make the lives of mall customers and employees just a little easier, oftentimes with an added dose of fun.

Tally can provide analytics solution to retailers both during store hours and after customers have left for the day.

Tally is a robot enhancing the lives of customers and shopping center employees. The Simbe Robotics creation, which is powered by an Intel processor, provides shelf auditing and analytics solutions for retailers. Tally can ensure products are always appropriately replenished, displayed in the ideal location and with the correct pricing. The robot can go to work both during store hours and after customers have left for the day. Intel is confident this type of technology can be the key to retailers’ future success both in terms of merchandising and the customer service experience.

“These robots will become more mainstream,” says Michelle Newburgh, public relations manager for Intel’s IoT (internet of things) business. “Millennial’s and digital natives are going to look back at this and see it’s a really cool, interesting way to draw them in and engage.”

Tally is just one endeavor Intel has partnered on lately. The company recently announced its Responsive Retail Platform, as well as plans to invest more than $100 million in the retail industry over the next five years. The platform will foster highly flexible, scalable and innovative solutions that will create a more efficient, intelligent and personalized shopping experience. The investment will enabling retailers to unify every part of the retail operation, thereby creating a positive impact on their bottom line and solving longstanding business challenges.

Newburgh believes this type of investment and experimentation is necessary if retailers and shopping centers owners are to survive in this new tech age, which is penetrating every aspect of life.

“What’s holding us back is not the technology,” she says. “It’s the willingness of retailers to experiment. What are the pros and cons? Where is the ROI? We have to start making some bold moves or we’re going to be viewed as the retailers of the past. Do you want to be like a Blockbuster video, or do you want to be a forward-thinking retailer?

THE INFORMATION AGE

Robots are not the only sources of information regarding the customer experience and merchandising analytics. In-store smart shelves with sensors, beacons that can access a customer’s shopping profile, voice-enabled search kiosks and “click and collect” apps can all provide a wealth of information to retailers and shopping center owners that can make their centers more efficient and pleasant for the customer.

“We have a technology that identifies when customers come to the center, how long they stay, where they go and whether we are attracting new customers and retaining loyal ones,” says Sandy Sigal, CEO and president of NewMark Merrill Companies in Los Angeles. “This helps us target our marketing, demonstrate the impact of various tenants to customer counts and, by comparing to previous days, weeks and months, help us determine shopping trends.”

Newburgh believes the use of this “fast data,” which is instantly delivered to retailers and landlords, will most heavily influence retail decision-making processes in the future. This is opposed to big data, which must be sent off, analyzed by a few experts and returned in the form of a couple new ideas.

“If you know you have a key customer who just walked into the store and can see their last few purchases — if you can get that information into the hands of sales associates so they can suggest complementary items, or simply tell an associate ‘hey, you just sold your last pair of size 4 jeans, go restock,’ that is fast data,” she says, noting that Intel has partnered with Levi’s stores on such restocking efforts. “That’s where there is a ton of business value. It’s very localized. It’s an in-store responsive retail platform. There is so much fast data going to waste and not being used. We’re trying to get retailers aware of this iceberg under the water.”

There’s information on customers for retailers and shopping center owners to be gleaned from the use of technology, and then there is information on retailers and shopping center owners for customers. This is supplied through a number of mechanisms, though the most common ones used include mobile apps with push notifications and interactive digital display screen.

“We use the same technology that identifies our customers to push out instant deals offered by our retailers,” Sigal notes. “These deals appear on their mobile phones and give them limited-time opportunities to maximize savings by cross-shopping.”

Pacific Retail Capital Partners installed a massive digital and sensory experience when it completed the first phase of renovations at the Shops at South Town in Sandy, Utah, this past February. The 1.3-million-square-foot center now features six digital directories with real-time deals and selfie photo capabilities; a 13-by-6-foot, ultra-high-resolution interactive play wall for children with unique gaming options; and a massive multi-media wall display with movies, sporting events, livestreams, digital art and other entertainment options. The wall also displays answers to text inquiries it receives from shoppers in near real time.

Shoppers at the Shops at South Town in Sandy, Utah, use interactive digital directories that include real-time deals, selfie photo capabilities and other technologies.

Shoppers at the Shops at South Town in Sandy, Utah, use interactive digital directories that include real-time deals, selfie photo capabilities and other technologies.

“The renovation at the Shops at South Town provided an opportunity to establish a revenue-generating artistic and promotional platform that includes digital art, messaging, branding, interactivity, advertising, sponsorship and promotional media opportunities,” says Najla Kayyem, senior vice president of marketing for Pacific Retail Capital Partners. “Our strategy was to provide a variety of media types and technologies to meet the desire for public engagement and social interactivity.”

Kayyem notes it was important for Pacific Retail to develop a digital and sensory experience that was engaging and relevant to all shopper demographics, not just the tech-savvy and Millennials.

“We have created a seamless sensory experience that fits the needs of Millennials, young families, Generation Z and seasoned shoppers through large-scale digital interfaces that are customized to the local market,” she continues. “As a family friendly market with a variety of ages — children, teens, parents, grandparents, etc. — that want to spend time together, it’s been important to add amenities that bring generations together for shared experiences. It also made the Shops at South Town a perfect test market for Pacific Retail Capital Partners to see how multiple ages interfaced and received the different technology components.”

Robots and large interactive displays may be convenient and entertaining for those who interact with them, but more time spent engaging with “free” amenities could mean less time is spent shopping. Kayyem doesn’t think so.

“Research continues to indicate that time spent in a shopping center correlates directly with dollars spent, whether with

retailers, service providers or restaurants,” she notes. “More important than that though, is the value of retention. The more Pacific Retail Capital Partners can retain loyal patrons and encourage them to bring others — of all ages — to build memories with them, then the more successful the center and our tenants will be, thus creating more value for the asset. We see the diversification of uses and technology as adding a lot of value and power to the real estate that we have.”

WITH BELLS ON

The use of consumer-driven technology is also adding value at Neiman Marcus stores across the country. The luxury department store retailer introduced interactive Memory Mirrors where shoppers can record and share video of themselves twirling in a new outfit. The mirrors were eventually adapted for eyewear purchases and installed in the beauty departments where they were renamed Memory Makeover Mirrors. The company might have outdone itself, however, when it opened its 95,000-square-foot store at the Shops at Clearfork in Fort Worth, Texas, this past February.

The two-story outpost features eight Memory Makeover Mirrors, two dressing rooms with Memory Mirrors and a jukebox that can be customized to a consumer’s taste from a mobile app.

“Our Fort Worth store has been described as the most technologically advanced Neiman Marcus store to date,” says Scott Emmons, head of the Innovation Lab (iLab) at Neiman Marcus. “The technology found there is definitely a bellwether for what we would like to do with stores going forward.”

The iLab was conceived about five years ago as a way for Neiman Marcus to adapt to changing shopping patterns and new technology. Like Newburgh, Emmons agrees ROI must remain a critical component of any tech endeavor undertaken by retailers or shopping center owners. He cautions, however, that some ideas that may have seemed like sure bets at the time may not ultimately pay off, while others that weren’t as highly touted can strike gold. It ultimately comes down to trial and error.

“If it were that easy to decipher which technological innovations will be good bets, then everyone would be using them,” he says. “In the innovation area, you have to place your bets with the full realization that some will be learning experiences that will not pan out. It’s also important to understand that proving ROI is probably the toughest part of deploying new tech. To be honest, the ROI part sometimes shows up in completely unexpected ways.”

For example, Neiman Marcus’ voice-controlled wearable Theatro service, which allows Last Call store staff to communicate more efficiently and effectively with the front and back operations, was initially designed as a customer service tool. It ended up resulting in a positive ROI, however, on the loss-prevention side of the business.

“A perfect outcome in my opinion,” he says. “I get to enable better customer service and was able to prove the project also had other benefits.”

Other projects, like a “fling wall,” which allowed customers to choose shoes from an iPad look book collection and “fling” them onto the digital wall to curate a collection, was not met with success. Emmons believes he knows why.

“Technology must be carefully considered on its ability to solve a real problem for the customer,” he says. “If you only chase the bright and shiny, I think successes will be much harder to achieve.”

Sigal agrees, adding that too much of anything can be a bad thing. After all, there is such a thing as analysis paralysis when it comes to too much information, and technological overload when there are too many shiny bells and whistles.

“People don’t want to be ‘on’ all the time,” he says. “They want the opportunity to have an experience when they go out and shop. We don’t want to turn our experiences into physical Amazons, but rather provide an opportunity for the technology to be available when the customer wants it. So, a balance is very important.”

That balance also pertains to test concepts where Sigal, like the others, admits success and ROI can be difficult to measure. Difficult, but not impossible, he says. The firm uses three matrixes: measuring customer flow hour by hour/day by day; analyzing sales reports and comparing them to benchmarks both within the center and by tenant type; and sending shopping center managers to interview tenants on a monthly basis to get their feedback on the center’s efforts and any impacts on business.

“All that being said, a lot of what we are doing is trial and error and passed on subjective measurements,” Sigal notes. “All this technology and new efforts have resulted in generally smaller sizes for tenants, more spacing between deals and, in particular, more flexibility in leases to allow us and the tenants to change and evolve. Lease terms have gotten shorter, and the importance of a partner who understands technology and ties in-store technology with out-of-store technology has increased.”

When the last bell is rung and last whistle has blown, however, all this technology really amounts to the same end-game mantra retailers and shopping center owners have had since the 1950s: the customer is always right. Give them what they want — not what you tell them they want — and you’ll live to tweet another day.

“I think we have always let the customer set the direction,” Emmons says. “The difference today is the direction they want us to go changes at an ever-accelerating pace. All retailers are looking at how to be more agile so they can keep up with the customer’s needs. My role on the technology and innovation side is just one of the puzzle pieces that contribute to that effort.”

— Nellie Day

This article originally appeared in the August 2017 issue of Shopping Center Business magazine. 

The original story can be found HERE