SANDY, Utah (May 23, 2019) – This week the Shops at South Town was recognized nationally with a Silver MAXI award for their public art program that resulted in transformative murals on the exterior and interior of the center. These murals incorporated the talents of local, national and international artists. Download video and photos of the art and artists completing #SouthTownMurals.
The center received this award Sunday during the 2019 Global Awards sponsored by the International Council of Shopping Centers (ICSC). Pacific Retail Capital Partners (PRCP), of which The Shops at South Town is part, received three MAXI awards. The MAXI Awards showcase the retail real estate industry’s most innovative events, programs and technologies that add value to shopping centers and companies across the country. The awards ceremony was held in Las Vegas at RECon, the world’s largest retail real estate convention.
“I have the distinct honor of collaborating with a talented group of people and companies to take Pacific Retail to the next level and create impressionable experiences for our guests, while continuing to push the envelope in the industry,” said Najla Kayyem, Senior Vice President of Marketing.
The Shops at South Town completed an interior renovation in 2017, however the exterior façade was left bare of improvements. Envisioning exterior blank walls as an opportunity to cultivate the arts, The Shops at South Town collaborated with Sandy City to fund a public art program. The initial $85,000 contribution began what is now an ongoing city-funded arts initiative.
“At The Shops at South Town we use a myriad of resources to re-energize the center, drive traffic, increase sales and give back to our amazing community,” said Marketing Manager Heather Nash, who accepted the award.
With a dedication to fostering community collaboration and partnerships, The South Town Mural Project commenced with a call for local and world-renowned artists to reimagine blank exterior and interior walls into transformed, expansive murals. Local and national and international artists were selected to create timeless, eclectic pieces that resulted in a stunning collection of outdoor and indoor murals.
“By establishing a visual public presence from the street as well as within the center, The Shops at South Town has engaged the community in celebrating art,” said Nash. “And we hope to further solidify the center as a cultural hub and catalyst for public art in a private space.”